To browse Academia. Skip to main content. Log In Sign Up. Papers People. Despite digitalization in Microfinance institutions, the marketing orientation and strategies will play a major role in success of micro finance institutions. Marketing concept is recognizing and understanding the customers need and
Microfinance is not a new concept in these days it is recognized as a most powerful and effective tool to reduce the poverty. Empowerment of women is one of very important issue in developing countries. It is not only seen as a development objective in itself but as a means of promoting growth, reducing poverty and promoting better governance World Bank, Disclaimer: This work has been submitted by a student.
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Forgot your password? Register now and get access to your personal control panel. One of the concepts of Finance that has continued to excel over the last two decades and to which numerous groups and institutions attribute their financial success in the various development projects is International Micro-finance. Though not so active, microfinance has been prevalent for centuries with savings and credit groups and numerous savings clubs all over the world offering financial services to the poor population that was often neglected by commercial banks.