Please join StudyMode to read the full document. Tata Motors was founded in , as Tata Engineering and Locomotive Company to manufacture locomotives and engineering products. During this year the company produced its three millionth vehicle. During the year of , Tata celebrated its 50th year in international business. Also, they announced the opening of a vehicle assembly plant in South Africa and a Land Rover plant in India. Tata also won two awards in the year of
The purpose of this report was to investigate whether or not there would be a market for their economy car, the Tata Nano, in Canada. Tata Nano has always been described as the most affordable car in the world. The research methodology that has been used in this report surveys since a sample representative of the entire population was used to gain insights on the entire population, allowing generalizations to be made.
A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost Grant, It is to believed that Tata Motors choose to enter global market in low cost market is because in lower medium and low incomes population is more where this can win in volume as well as sales. This enable Tata Motors to generate more incomes without effected by the GDP as well as inflation of a country. Low priced necessity products demand is always there where high end products will be affected by inflation and many more. For example, Tata Nano was introduced that car, which can be seats up to five people introduced by Tata Motors to be replaced motorcycles in fairly cheap and competitive price with motorcycles is based on the ceiling price.