16 critical characteristics of successful assortment optimization
Assortment Optimization - Precima
Use the power of data to drive next-level customer relationships. Managing the product mix can be best accomplished with an assortment optimization solution and accompanying approach that puts customer needs and behavior at the center of your decision making. This process goes hand in hand with your merchandising efforts to ensure that planning and strategies can be effectively communicated and executed in store. In the past, assortment decisions were commonly derived via an unstructured business process, using ad-hoc analysis from syndicated sources delivered by data providers such as IRI and Nielsen — and the final product mix was visualized by the resulting planogram. This, of course, was the process gap that the category management pioneers like Dr. Brian Harris and The Partnering Group designed in order to bring a more formal structured methodology to during the s.
A dairy product company was interested in determining the optimal assortment of coffee creamer flavors to maximize reach and usage frequency in the convenience store channel. Depending on the volume of coffee sold, between 4 and 8 creamer flavors are typically available in a convenience store. However, the presence of creamer flavors that consumers want can influence purchase decisions and volume. Therefore, the company had a critical need to identify which flavors should be available in convenience stores in order to drive interest and volume. The main objective of this research was to assess the optimal assortment of coffee creamer flavors among convenience store-coffee buyers who use creamers in the store.
Use the power of data to drive next-level customer relationships. By priming the assortment optimization management process with current behavioral-based store clustering data vs. By doing this, they avoid out-of-stocks, overstocks, improve supply chain efficiency as well as forecasts — and most important — increase customer satisfaction and profitable revenue growth.