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Case study on luxury brands in india

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Burberry designs, manufactures and licenses apparel and accessories for distribution through its own stores and network of prestige retailers worldwide. In early , the new management team at Burberry set out its strategy to reposition and revitalise the brand, which resulted in significantly improved results and strengthened the base to build the business. With continuous growth since last five years, Burberry has faced new challenges of brand sustainability and. Background to Organization3 3.
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Luxury brands Free Essay Sample

Corporate branding has a positive impact on the customer lifetime value as well. This trend is still continuing in this 21st Century. Through their writings they distort real story of India so as to give emphasis to their superior status. Not like BMW, Mercedes and Audi which got a well established reputation, a long history of luxury cars and are offering a wide range of options to choose from; Peugeot designed cars are most likely for middle-class clientele. Most of the price for the cars are affordable to those middle-class customers, because it is not focusing on the luxury but funtioning of the cars. Howeve this setting for a car brand are totally a weakness in the car manufacturer area. In order to compete in this segment, the only option is to excel inwhat they need to offer to their.
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Luxury Brands Case Study

Rebranding is the art of refreshing the existing and inducing a new spirit into it. The process can be challenging, if not daunting, but that is where the fun and excitement lie. Here are some of the best rebranding projects in recent times; take a peek. The detailed Case study is here. The complete Case study is here.
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