Therefore, women were busy and have not enough time to prepare meals for their family. Maggi noodle was the first that contain protein rich legume meal to the market and followed by readymade soup based on legume meal in Maggi had merged with Nestle family in and launched in by Nestle group of companies. The nature of Maggi is Food Company. The products involve soups, sauces and instant noodles.
Case Study Of Maggi
Marketing Mix Strategies for Maggi Free Essay Example
First-mover advantage in the instant noodles segment helped Maggi to retain their market leadership over the years. Also Maggi had made brand extension through a variety of culinary products like soups, ketchups, and sauces among other products. These product extensions however, did not become as popular as instant noodles. The brand positioning strategy adapted by Maggi for its successful voyage is really worth for marketers to learn.
History and Marketing Strategies of Maggi Brand
The company originated in Switzerland in , when Julius Maggi took over his father's mill. He quickly became a pioneer of industrial food production, aiming to improve the nutritional intake of worker families. Maggi was the first to bring protein-rich legume meals to the market, and followed up with a ready-made soup based on legume meals in
Brand extension is always a challenge. But when a brand extension is successful, their results are advantageous for the company, its management, financial assets and the brand value. The Nestle Company that was founded in by Henry Nestle was initially a baby food company . Nowadays, Nestle brand is represented in such product categories as coffee, water and other beverages , ice cream, infant foods, frozen and refrigerated foods, confectionery, seasonings, pet food, performance, and healthcare nutrition.