Over the past few years, user behavior factors were being discussed a lot as logical proof of relevance and thus a ranking signal — even Google representatives admit its impact here and there. A well-written one may increase the number of clicks and traffic, which have at least some impact on rankings. A simple experiment can also show that Google no longer needs your title tag to include an exact match keyword to know the topic the page covers. For instance, a couple of years ago, a Google search for [how to build brand awareness] would bring up 2 out of the top 5 results with titles exactly matching your query. And yet, not a single irrelevant result either: every single one of the pages given here explains how to build awareness, and the titles reflect that. There is no way to put every keyword you want to rank for in the meta description, and there is no real need for that — instead, write a couple of cohesive sentences describing talking about the gist of your page, with some keywords included.
Metatags SEO & Inbound Marketing
Everything You Need to Know for Perfect Meta Tag SEO - Alexa Blog
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Meta Title Tags: How to Write Them With SEO Best Practices
Meta tags are essentially little content descriptors that help tell search engines what a web page is about. Yes, they do, but not all of them and not all of the time. One of the goals of this page is to explain which meta tags can potentially help your SEO rankings and which have mostly fallen out of use. See Know Your Meta Tags below. Some are not as useful as they once were.
Deposited in the head section of an HTML document, meta tags are used to indicate coded information and specify metadata. The function of a meta element is to convey additional information to a website , which facilitates the analysis of HTML files and makes maintaining file contents easier. HTML meta tags almost always follow the same structure; an element is first defined and then assigned a content. The formula for declaring metadata follows this structure:. While metadata used to play an important role in search engine optimization, its influence on result rankings has waned in recent years.