For Nike, their targeted customers are athletes and mostly young adults. Nike improved their products over the years by making their products more comfortable and lighter which enables consumers to wear their products for a longer period without having to feel soreness on their feet. Nike offers their customers a huge variety of shoes type and colors, and they mainly focus on a lifestyle, running or training shoes. Besides shoes, they also sell different kinds of sports equipment, clothing, backpacks, guards, and soccer balls. Nike also has its stores opened all around the world to serve a wider range of people. Nike had segmented their customers into four categories which are demographic, geographic psychographic, and behavioral segmentation.
Descriptive Essay On Shoes
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Essays About Shoes
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