Unilever Lever Ltd. Case Study will help students to know importance of rural marketing. Unilever took its inciative in Rural Marketing concept and introduced various distribution channels to understand the need of rural consumers. Since then, HLL has launched various initiatives to reach out to the rural consumer. It has changed its product formulations and deliveries. It has begun a number of initiatives in terms of widening distribution reach through traditional as well as unconventional channels.
Easy access: a case study on rural marketing | Emerald Insight
At present, the Muft WiFi rural advertising network consists of 45 Internet service providers and, a community over 1. The technologies and our networks now makes it possible for us to start a rural wifi ad campaign at ANY location in India within 3 days. To get a copy of this case study contact us via our contact form with your name and intent of use. Arguably, India can be considered as one of the most culturally, economically, politically and linguistically diverse country in the world. With a population of 1.
Rural Marketing in India with Case Studies of LG and ITC
The case focuses on the rural market. It deals with the alternative distribution channels adopted for last mile distribution among rural consumers of underdeveloped Odisha India. The case discusses key issues pertaining to rural marketing, business viability, social issues and public sentiment. Easy access is an entrepreneurial venture by an erstwhile intellectual marketing professor of a premier B-school. The objective behind this initiative is multiple, viz.
Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. Chat with us Please leave your feedback. In late , Hero Honda started putting emphasis on the rural markets.