Stock market refers to a market for buying and selling stocks. People show interest in stocks mainly due to three reasons - long term growth opportunity for capital, dividends and an ensured hedge against the reduction of purchasing power owing to inflation. Another feature making the stock market a lucrative investment option for many is its liquidity. Majority of the people invest in stocks with the desire to accrue a benefit upon the payment of dividends and increase of stock price. There are many people buying stocks because of winning control over the companies.
Investor behavior is one of the subjects that have been analyze aggressively through theoretical studies and empirical studies; which delivers different results from both point of view. Investor behavior study can be analysis made on demographics and psychographics of investors considering their age, gender, income group and other facts that influence investor decision making on some particulars investment. This investigation is to study the motive behind investment and other objectives for choosing certain investment. An unknown investor once famously quote the biggest obstacle and worst enemy for our investment success is the one standing in front of your mirror. Stepping into the world of stock market and investment, as an investor are you well equipped with capital, skills. Well, even you have superb raw brain power for calculating and analysis, but are you emotionally stable or rational enough to make investing decision. It has been proven that many investors always been emotionally affect and could not handle their investing behavior steady enough to make an impact on their investment performance.
Behavioral Finance paper – Investor Data and Behavior.
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Behavioral finance seeks to combine the theory of finance with observed investor behaviors in order to understand the relationship that exists between markets. Paper details: Investor Data and Behavior. Normally, the sector pertaining to financial services has exhibited diversification while simultaneously providing the investor with a widespread variety of investment opportunities.