To complete the Master of Arts in European Business, students have to write a master thesis in English. The master thesis has to be written in connection to one of the courses taken within the programme. Generally, any professor who offers courses that can be accredited towards the MA in European Business can supervise master theses in the programme. The Chair for International Management offers to supervise master theses. Simultaneously with the provisional proposal or the first contact with the chair, students have to provide the chair with a list of their grades and a short CV.
We are particularly looking for applicants interested in our research agenda which constantly evolves. Once you have applied, we will discuss the topics you are interested in more detail. Below you will find a list of indicative topics for master theses that we will supervise in the future. We are looking forward to your application! You can find a list of previous Master thesis topics in the section " Previous Master Thesis Topics " below.
Master Cycle of the Grande École Program – 2 years
Recent years have seen a surge in the development and application of machine learning algorithms. The goal of this thesis is to apply selected machine learning methods to marketing problems and compare it to traditional methods to assess the extent to which these new methods can improve marketing decision making. One domain where this can be useful is the detection of competitive relationships between a large number of brands in retailer settings. This thesis is suitable for students who have experience with empirical work and good programming skills in R. The job market for business school graduates has changed substantially in recent years.
Showing result 1 - 5 of 10 swedish dissertations containing the words b2b marketing. Abstract : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. Abstract : "The future belongs to those who give the next generation reason for hope" Pierre Teilhard de Chardin; This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers.