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Case study in service marketing pdf

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With so many types of content to choose from, it can be difficult to determine the best options for engaging prospects and turning them into customers. However, one form of content that routinely leads the pack is the customer case study. In fact, according to Hawkeye , 71 percent of B2B buyers in the awareness stage and 77 percent in the evaluation stage cited testimonials and case studies as the most influential types of content. Whether customer stories exist in PDF format, on their own landing page, or in video form, customer case studies give your personas what they yearn for: proof that your products or services deliver results. Below we dive into nine ways you can start using customer case studies in your marketing.
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MARKETING OF FINANCIAL SERVICES A Case Study of Selected Merchant Banks in Nigeria

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9+ Case Analysis Examples - PDF, Word | Examples

Zomato initially named as Foodiebay was started in by Mr. Deepinder Goyal. It is a restaurant searching platform providing in-depth details with autonomous reviews and ratings. Foodiebay, the initial name was changed to Zomato in November to increase their reach among people.
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9 Ways to Use Customer Case Studies in Your Marketing

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This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries.
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