Impulse buying is distinguished from the unplanned buying in terms of quick decision making. In addition to being unplanned, an impulse purchase also involves experiencing a sudden, strong, and irresistible urge to buy The purpose of this paper is to provide a detailed account of the impulse buying behavior influenced through external stimuli by compiling the. Impulse Buying Behavior Definition Impulse buying can be referred to as sudden unplanned decision to buy a product or service made specifically at the time of purchase. Rook explains impulse buying as Impulse buying takes place when a consumer feels a sudden often strong and insistent urge to purchase something instantly. The urge to buy is hedonically complex and often may fuel emotional conflict.
Research Paper On Impulse Buying Behaviour
Impulse And Momentum Lab Essay Example
Impulse And Momentum Lab Essay
In: Business and Management. Impulse buying is a sudden, compelling, hedonically complex purchase behavior in which the rapidity of the impulse purchase decision precludes any thoughtful, deliberate consideration of alternatives Kacen, The speed of purchase decision prevents from any thoughts, considerations and studying other options or alternatives. Rook defines an impulse buying as follows: when a consumer experiences a sudden, often powerful, and persistent urge to buy something immediately.
In impulse buying a product is purchased spontaneously which is unplanned it could be anything,; a service, existing and new products to which the consumers are generally attracted because of various factors. Barratt, Rook stated that consumer gets attracted towards a product to buy it without considering its consequences of delaying a product to fill a pre-determined need. It is very much possible that consumer may experience positive and negative consequences of a product bought through impulsive buying after its post purchase evaluation.