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Case study biscuit industry

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A firm has to decide how it wants its brand perceived relative to other brands in the marketplace. This involves creating a distinct image for the brand relative to other brands. For instance, suppose you introduce a new kind of granola bar. You can position it as a good-tasting candy bar, a relatively healthy bar or, possibly, a low-fat bar. Similarly, a new brand of cookie could be positioned using health, diet, or good taste. A product or service may be positioned on the basis of an attitude or benefit, use or application, user, class, price, or level of quality.
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Swot Analysis Of Biscuits - Words | Internet Public Library

This study provides a unique integrated diagnosis system to investigate the causes of low productivity, profitability, machinery health conditions and wear severity of medium-size biscuit industry assets in Taiz, Yemen. The evaluation is based on an integrating of the overall equipment effectiveness OEE and oil-based maintenance OBM approaches. The data are collected using the company's operational records, interviews and observations, while the used lubricating oil samples are also collected from production lines' machineries. Scanning electron microscope SEM is used to study the wear debris particle features and wear mechanism. Different other analysis tools such as fishbone, 5 whys and Pareto charts are also used to investigate the root causes and plausible recovery solutions of machinery failures. This study demonstrated that a large proportion of machinery failures and production loss are of management concerns.
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Swot Analysis Of Biscuits

Biscuits are one of the most dynamic and aspiration sectors of the Food industry, and as such are particularly sensitive to the peaks and troughs of the economy. The market suffered from the impact of high inflation, rising costs, an ailing economy and falling disposable income in , which combined to dampen both innovation and consumer spending on premium biscuits. Biscuit are one of the favorites products in Bangladesh. With the increase of demand of this produce various marketers tried to invade the market by adding different features with the product.
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This is taken from a study of biscuit manufacture in ten 10 British and eight 8 German firms. The type of biscuits produced varied greatly between the two 2 countries, largely owing to national tastes and demand. In Britain demand concentrated on relatively basic biscuits: either plan or with simple coating of chocolate, cream or jam. In Germany, there was a much higher demand for decorated and multi-textured products soft biscuits with jam filling in chocolate cases or layered variegated biscuits.
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